Incorporating images onto a webpage can be a great way to improve user experience. Often, they can enrich the textual content of a website significantly by segmenting a seeming text-heavy webpage into attractive sections of informative writing. Not only can images contribute to a positive user experience, but they also have the potential to drive relevant traffic to a website. For example, if a person would like to take a holiday to a certain place, they might do a Google search for famous landmarks within that area. In modern SERPs, other verticals (images, videos, news, etc.) are incorporated onto the first page of results directly. So, if a person runs a travel agency website, for example, if an image from their site is properly optimised it could have a chance of appearing on the first page of results and possibly generating a conversion. Obviously then, image optimisation does have a place in SEO strategies, so here are a few tips to help you make the most of your images.
Structured data refers to a standardized format designed to convey information about a webpage and its contents. Its purpose is to aid search engines in comprehending the content of your website and presenting it with improved accuracy in search results. Additionally, structured data enables the creation of enriched search outcomes called rich snippets, which furnish … Read more