Understanding Structured Data & Schema Audit Checklist

Understanding Structured Data & Schema Audit Checklist

Structured data refers to a standardized format designed to convey information about a webpage and its contents. Its purpose is to aid search engines in comprehending the content of your website and presenting it with improved accuracy in search results. Additionally, structured data enables the creation of enriched search outcomes called rich snippets, which furnish … Read more

Are You Choosing The Right Path For Your SEO?

SEO path

One of the initial steps of optimizing your site has to be a decision on what kind of optimization you need. Although the techniques of SEO are many and varied, there are usually a set of techniques that apply to each site type. These need to be selected after careful thought at the very beginning … Read more

Monitor Your SEO Campaign With Ease!

SEO analysis

When it comes to SEO, patience is key. Once an SEO agency has drawn up and begun to implement a campaign on behalf of a site, its work has only just begun. It is important for a client to demonstrate a little patience and allow the experts to get on with their jobs. Search engine … Read more

How Image Optimisation Can Improve SEO?

Incorporating images onto a webpage can be a great way to improve user experience. Often, they can enrich the textual content of a website significantly by segmenting a seeming text-heavy webpage into attractive sections of informative writing. Not only can images contribute to a positive user experience, but they also have the potential to drive relevant traffic to a website. For example, if a person would like to take a holiday to a certain place, they might do a Google search for famous landmarks within that area. In modern SERPs, other verticals (images, videos, news, etc.) are incorporated onto the first page of results directly. So, if a person runs a travel agency website, for example, if an image from their site is properly optimised it could have a chance of appearing on the first page of results and possibly generating a conversion. Obviously then, image optimisation does have a place in SEO strategies, so here are a few tips to help you make the most of your images.

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