Ever since Digital Marketing became part of internet in 1990s, it has made substantial impact on the visibility of websites. Over the past decade SEO services providers have substantially focused on digital marketing and its allied areas such as content marketing, social media marketing, etc. The reason of this trend is that even when a customer does not search on search engines, he still deliberates on decisions on brands, products, via other resources such as social media, e-mail, apps-classic and mobile not only through the interactions, but also through content he reads. People are persistently present on the internet but mostly not on Google or Bing. A strong, strategized and focused digital marketing strategy perfectly augments SEO services to reach the targeted audience effectively and enhance its journey from awareness to purchase to advocacy. So to fully utilize organic search marketing, SEO services providers have to understand that organic search is just part of a bigger experience and relying on only SEO means fewer opportunities to engage with customers.
Many studies have demonstrated that companies that engage customers through digital marketing channels such as blog posts, paid advertising, content marketing generates more business than those that do not. SEO concentrates on search visibility, organic search traffic and quantifiable actions that result in conversions. This is where digital marketing supplements the SEO services. More content and advertising can serve as anchor for search results and in turn makes SEO more effective.
SEO services anticipate demand by understanding keyword popularity and digital marketing creates demand by producing content that is relevant to both customer interaction and experience. Digital marketing services focuses on creating digital assets such as content, advertisements targeted at specific audience and is strategist to prompt an action. It concentrates on understanding the customer purchase experience to create a plan that provides correct information and experiences through buying cycle.
SEO services have to take into account the impact of digital marketing wherever applicable as customer does not focus solely on search engines. The customer is actually focused on the whole SEO experience and strategy. Tech savvy customers do not limit themselves to only search engines for finding solutions to their queries; they use a whole gamut of touch points such as social media for peer interaction, discussion boards for expert advice’s, advertising for product awareness, and content forums for reviews. No doubt SEO services have a huge impact on customer journey but they are no longer the sole customer acquisition touch points, digital marketing such as banner ads, paid advertising, e-mail marketing.
On the flip side a lopsided or ill-thought digital marketing campaign will not lead to optimization or discovery of content. An effective digital marketing campaign works towards optimization of digital assets for search.
Thus undermining SEO services to attract visitors that are looking for your information is a huge mistake and equally, using an ill perceived content marketing campaign is also a mistake. Both digital marketing and SEO services work in tandem and generate customers and thus both work synergistic-ally.