SEO consists of a specific task which should be performed by a search engine Optimization Company for a client who desires a high position in the result to increase traffic which is targeted with the intention of increasing the brand awareness of the company. To implement successful SEO techniques one requires extensive knowledge of logic and an understanding of the targeted market sector. Seo must be focused on human traffic to achieve good quality traffic. For which one should have specific page content, which should be informative and relevant. Writing about relevant quality content is the main component of Search Engine Optimization Services. Local SEO and Citations are also a part of SEO. Nowadays this technique is very popular for your business. The techniques which should be avoided while installing SEO are hidden text, irrelevant keywords, linking to bad neighbours and many more because these kinds of techniques will not only get lesser traffic but can also get the website banned from the search engine index.