For businesses, ranking in local searches is a tough ask. But SEO gurus think otherwise. Many SEO experts in Canada believe local SEO is quite easy, given that you do it the right way. It means that you have to optimize your page properly, and honestly, there’s no rocket science in it. So, if you’re an SEO company or a business, stick to the basics, and whenever you get a client, begin with the following things:
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On-page SEO mostly involves techniques which are used to make a website more “search engine friendly”, and this may include several changes within a website’s coding and content. On-page SEO techniques include:
Meta Tag Optimization: This is done by using meta tags such as meta descriptions and meta keywords to include several important keywords in them.
Title Tag Optimization: Similar to Meta Tag optimization, this also involves changing the titles to include important keywords.
Alt Tag Optimization: Alt tags are found in images, and this can also be used to include a number of keywords.