For businesses, ranking in local searches is a tough ask. But SEO gurus thinks otherwise. Many including SEO experts Canada believe local SEO is quite easy, given that you do it the right way. It means that you have to optimize your page properly, and honestly, there’s no rocket science in it. So, if you’re an SEO company or a business, stick to the basics, and whenever you get a client, begin with the following things:
1. Maximize Press Release
You’re looking for the top spot on news sites. You are going to need a good syndication. Local newspapers and news channels can also help you achieve success. There are quite a few syndications to publish your press release on more 200 news sites for just $200. To get a good script, you can spend $77 more and find the cheapest yet effective press release writer for your product.
- What’s the point of press release?
The major reason behind, is you’ll get a links from authority sites that have high trust rating. After publishing the press release, your next step should be to come up with an article with some handy links.
- What next?
Hire a person who could split those links and send them to each of these 200 press release articles. Sources should be different, such as blog comments. In this way, the links to high PR sites will filter out the bad effects of black hat junk from your website.
2. Maximize Citations and Listings
There are hundreds and thousands of experts out there who’ll suggest you to pay attention to citations. You need a lot of these, in order to survive online. For a really good beginning, you’ll need at least 200 good citations. If your profiles are filled properly, you won’t have to search for more.
What you need here are;
- Citations on Yelp
- Citation on Yellow Pages
- Business specific listings
- City specific listings.
It’s not a hard-n-fast rule but if you have 100 citations along with 50 industry-focused listings and 50 city listings, your chances of getting conversions will maximize. Don’t hesitate to pay for listings on high PR sites, such BBB.
3. Complete Social Profiles
It’s ideal, and vitally important to match your social profiles with your domain name. If you own the brand, you have every right to own the social profile on dominating networks.
What are the most dominant social networks?
- Google +, etc.
These are the ideal places to begin
- Create a profile on these platforms
- Include a few pictures of your business.
- Include a few posts here and there as well.
- Make sure to post on each of these sites on weekly or monthly basis.
Start from these sites then continue creating social profiles on different platforms. Create at least 20 profiles and manage them on daily basis. Posting won’t take much of your time, but you’ll get definite results. The best one being, people view you as a real business.
4. Create High Quality Content
Creating a nice engaging content seems slightly time consuming but it’s inevitable for your online presence. All you need is right a one good article between 500 – 1000 words.
Frequency of articles
To begin with, write and post one article per day for up to three weeks.
Write and post one article per week for up to 12 weeks (nearly 3 months).
You’ll have tons of ideas for niche-specific content, such as:
- Read, explain and include in articles the city specific news relating to your business.
- Ask your clients about ten things they’re always concerned about your product. That’ll give you 10 articles.
- Ask your clients about the 10 things they forgot to ask – 10 more articles.
20 articles should give you a nice start.
These are not just the handy tips, these are the must-haves to rank local. You can get great links and citations on Facebook and YouTube. After getting a clean start, all you need is capitalize on it and explore your potential.