AdWords promoters and brick-and-mortar business may be on the edge something very interesting. Looks like Google Search engines is examining a way to successfully bridge the gap between on the internet action and in-store buys.
Google released a pilot program known as “In-Store Attribution Transaction Reporting in AdWords” with six promoters to “match the unknown monitoring biscuits on users’ computer systems to in-store product sales information gathered by information suppliers like Acxiom Corp. and DataLogix Holdings Inc.”, according to The Walls Road Publication (WSJ)..
Google begun a pilot program designated “In-Store Attribution Transaction Reporting in AdWords” with six ads to “match the unknown capture cookies on users’ computers to in-store sales advice collected by data providers like Acxiom Corp. and DataLogix Holdings Inc.”, according to The Wall Street Journal (WSJ).
However, according to the WSJ, “Acxiom and Epsilon dropped to opinion on whether they are engaged in the Google Search engines analyze, but professionals at those companies verified that they will work with other companies on connecting on the internet ads to in-store product sales.” [Read more...]