On-page SEO mostly involves techniques which are used to make a website more “search engine friendly”, and this may include several changes within a website’s coding and content. On-page SEO techniques include:
Meta Tag Optimization: This is done by using meta tags such as meta descriptions and meta keywords to include several important keywords in them.
Title Tag Optimization: Similar to Meta Tag optimization, this also involves changing the titles to include important keywords.
Alt Tag Optimization: Alt tags are found in images, and this can also be used to include a number of keywords.